GSDC: Members: Walter Coddington



	NEW YORK LONDON GENEVA TOKYO



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GSDConsultants

Bryan Thomlison
Walter Coddington
Robert Kapnek
John Petallides

Management Director	Walter Coddington
Expertise	Multi-stakeholder Consensus Building and Public/Private Partnerships
Office	New York

Walter Coddington is a marketing and communications specialist with over 30 years of professional experience. Coddington founded the New York-based sales promotion agency Coddington, Chadwick and Meyerson (CCM), one of the top-ranked marketing companies in the United States as determined by ADVERTISING AGE. Clients included Citibank, Nestle, Hertz, KLM, AAA, Johnson & Johnson, Lever Brothers, Molson Breweries and many others.

In 1990, Walter Coddington founded Coddington Environmental, an environmental marketing consultancy. Over the next six years, Coddington helped mainstream corporate environmental responsibility by showing companies how they could profit from environmental stewardship. Coddington also worked with environmental non-governmental organizations (NGOs) and governmental agencies, teaming them up with private sector partners to build the public awareness and political support necessary to realize their respective objectives. Clients included Arm & Hammer, Bristol-Myers Squibb, Pepsico, Nissan, Weyerhaeuser, Audubon, the United States Department of Agriculture (USDA) and the United Nations Environment Program (UNEP).

In 1993, McGraw-Hill published Walter Coddington's business reference book Environmental Marketing. In the same year, Mr. Coddington won a TV Emmy for the environmental education and entertainment special This Island Earth, featuring Kenny Loggins and sponsored by client Arm & Hammer.

In 1997, the United Nations Population Fund (UNFPA) engaged Walter Coddington to build public awareness in 13 Western European donor countries of the importance of international population assistance. The advocacy campaign he developed was called Face to Face. In 1999, Coddington incorporated Face to Face International, a not-for-profit organization dedicated to population assistance advocacy and resource mobilization. Walter Coddington was the Executive Director of Face to Face International up until 2006. He now sits on the Board of Directors and manages the organization's Our Community Works women's economic empowerment program.

Visit the Coddington Website