GSDC: Members: Robert Kapnek



	NEW YORK LONDON GENEVA TOKYO

GSDConsultants

Bryan Thomlison
Walter Coddington
Robert Kapnek
John Petallides

Management Director	Robert Kapnek
Expertise	Brand Development/Positioning and Behavior Change Communications
Office	New York

Robert Kapnek has over 30 years of professional marketing and international business development experience with Fortune 500 companies and public service agencies.

Career Highlights:

Robert Kapnek founded a creative marketing “think tank” providing strategic business development and marekting services for AT&T, NY Telephone, YSL Paris, Keebler. Charles of the Ritz, Shiseido, IBM and others.

Mr. Kapnek directed a worldwide corporate identity program for Colgate’s acquisition of Helena Rubinstein, that included international market research, branding, advertising, publicity, package design, point-of-sale and in-store design.

He developed a corporate identity and public relations program for AT&T that focused on charitable contributions, fundraising and sponsorships for organizations such as the International Olympics, US Olympics, Girl Scouts, United Way, Salvation Army, Boy Scouts and Telephone Pioneers.

Mr. Kapnek developed a corporate identity program for Breton Industries, that included renaming, research, acquisitions, new corporate identity, advertising and publicity.

Robert Kapnek has held senior marketing executive officer positions with Del Laboratories, Helena Rubinstein, Revlon International and Kayser Roth, specializing in consumer goods marketing to women. Over his career he has won three Clios for advertising, more than a dozen design awards, and several gold medals for not-for-profit films.

As the president of Olympian Consulting, Kapnek works with private and public sector clients, providing branding, new product development, strategic planning and marketing communication services.