GSDC: Members: Walter Coddington



	NEW YORK LONDON GENEVA TOKYO

GSDConsultants

Bryan Thomlison
Walter Coddington
Robert Kapnek
John Petallides

Management Director	Walter Coddington
Expertise	Local business and economic development
Office	New York

Walter Coddington is a marketing and communications specialist with almost 40 years of professional experience. Coddington founded the New York-based sales promotion agency Coddington, Chadwick and Meyerson (CCM), one of the top-ranked marketing companies in the United States as determined by ADVERTISING AGE. Clients included Citibank, Nestle, Hertz, KLM, AAA, Johnson & Johnson, Lever Brothers, Molson Breweries and many others.

In 1990, Walter Coddington founded Coddington Environmental, an environmental marketing consultancy. Over the next six years, Coddington helped mainstream corporate environmental responsibility by showing companies how they could profit from environmental stewardship. Coddington also worked with environmental groups and governmental agencies, teaming them up with private sector partners to build the public awareness and political support necessary to realize their respective objectives. Clients included Arm & Hammer, Bristol-Myers Squibb, Pepsico, Nissan, Weyerhaeuser, Audubon, the United States Department of Agriculture (USDA) and the United Nations Environment Program (UNEP).

In 1993, McGraw-Hill published Walter Coddington's business reference book Environmental Marketing. In the same year, Mr. Coddington won a TV Emmy for the environmental education and entertainment special This Island Earth, featuring Kenny Loggins and other celebrities.

In 1997, the United Nations Population Fund (UNFPA) engaged Walter Coddington to build public awareness in 13 Western European donor countries of the importance of international population assistance and the rights of women. The advocacy campaign he developed was called Face to Face. In 1999, Coddington incorporated Face to Face International, a not-for-profit organization dedicated to the social, political and economic empowerment of developing country women. Walter Coddington was the Executive Director of Face to Face International up until 2006.

During his developing country visits, Coddington noticed that two conditions contributing greatly to the economic success of developed nations are noticeably absent in the developing world: 1) an abundance of small- and medium-sized businesses; and 2) equal equity and employment opportunities for women in the formal job/business sector.

To help address this imbalance, Walter Coddington and his associates at GSDConsultants developed the Options for Life community economic development program, including the Options Mini-plant business model. For more information about Options for Life, visit: click here.

Visit the Coddington Website